Indeed a ‛silver bullet’ – improving the measurement of ageing in consumer behaviour using the characteristic age approach
| Year of Publication |
2025
|
|---|---|
| Author | |
| Journal |
Journal of Marketing Management
|
| Number of Pages |
1–41
|
| URL |
https://doi.org/10.1080/0267257X.2025.2559922
|
| DOI |
10.1080/0267257X.2025.2559922
|
| Download citation |