SKIP SEQUENCING: A DECISION PROBLEM IN QUESTIONNAIRE DESIGN.

TitleSKIP SEQUENCING: A DECISION PROBLEM IN QUESTIONNAIRE DESIGN.
Publication TypeJournal Article
Year of Publication2008
AuthorsManski, CF, Molinari, F
JournalAnn Appl Stat
Volume2
Issue1
Pagination264-285
Date Published2008 Mar 01
ISSN Number1932-6157
Abstract

<p>This paper studies questionnaire design as a formal decision problem, focusing on one element of the design process: skip sequencing. We propose that a survey planner use an explicit loss function to quantify the trade-off between cost and informativeness of the survey and aim to make a design choice that minimizes loss. We pose a choice between three options: ask all respondents about an item of interest, use skip sequencing, thereby asking the item only of respondents who give a certain answer to an opening question, or do not ask the item at all. The first option is most informative but also most costly. The use of skip sequencing reduces respondent burden and the cost of interviewing, but may spread data quality problems across survey items, thereby reducing informativeness. The last option has no cost but is completely uninformative about the item of interest. We show how the planner may choose among these three options in the presence of two inferential problems, item nonresponse and response error.</p>

User Guide Notes

http://www.ncbi.nlm.nih.gov/pubmed/20419066?dopt=Abstract

Endnote Keywords

Survey Design/Nonresponse/Response Error

Endnote ID

25300

Alternate JournalAnn Appl Stat
Citation Key7285
PubMed ID20419066
PubMed Central IDPMC2858349
Grant ListP01 AG026571 / AG / NIA NIH HHS / United States
P01 AG026571-02 / AG / NIA NIH HHS / United States
R21 AG028465 / AG / NIA NIH HHS / United States